The Messy Truth About Making Books Go Viral on BookTok

The secret to BookTok success isn’t polished marketing but messy authenticity. Publishers who treat the platform like a catalog fail, while those who prioritize genuine entertainment and community engagement see their books go viral through unexpected, unpolished content that sparks real conversations.

Why Your Marketing Team Isn’t Getting the Most Out of ChatGPT

Marketing teams are barely scratching the surface of ChatGPT’s potential by using it for basic content creation. The real opportunity lies in treating AI as a strategic thinking partner that can pressure test ideas, analyze patterns, and refine campaigns through iterative collaboration.

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