Summer book marketing succeeds when authors think like readers seeking their next great escape, not like salespeople pushing products. Local connections and seasonal angles often outperform expensive online campaigns.
Authors are spreading themselves too thin across social media platforms in 2026, leading to burnout with minimal returns. Strategic focus on 1-2 platforms while prioritizing actual writing and book marketing delivers better results than chasing followers everywhere.
Authors are burning creative energy on social media platforms that may not actually sell books. Orna Ross’s latest insights reveal why a strategic audit of your social media investment might be the smartest marketing move you make this year.
Genre switching isn’t creative betrayal – it’s often the smartest business move a writer can make. Learn how to pivot successfully without alienating your existing readership or abandoning your hard-earned backlist.
While most authors stick to traditional marketing, smart writers are creating simple interactive games to engage readers. Learn why building interactive fiction might be your most effective marketing strategy yet.
Most authors dread video marketing, but authentic, imperfect content consistently outperforms polished promotional materials. Learn why behind-the-scenes authenticity builds stronger reader connections than perfect book trailers ever could.
Author Kirsten Bell’s expensive social media marketing mistakes reveal why paying for book exposure rarely works. The gap between algorithmic success and actual readership is wider than most authors realize.
Discover how teaching workshops based on your own book can transform author anxiety into authentic reader connections while boosting sales. A practical guide to turning your published work into an educational experience that benefits both you and your audience.
Substack offers indie authors powerful community-building tools and direct reader access, but it’s not the complete marketing solution many believe it to be. Smart authors use it strategically while maintaining control over their core sales channels.
When you publish your memoir, family silence can feel like rejection. The real reasons are more complex: celebration fatigue, misunderstanding publishing difficulty, and memoir’s unique ability to make everyone nervous about their own stories.