Author Kirsten Bell’s expensive social media marketing mistakes reveal why paying for book exposure rarely works. The gap between algorithmic success and actual readership is wider than most authors realize.
Sara Rosett’s “low-key” book marketing approach proves that personality-driven strategies and direct sales can be more sustainable than aggressive advertising. Her methods include library outreach, special editions, and building genuine reader relationships.
Substack offers indie authors powerful community-building tools and direct reader access, but it’s not the complete marketing solution many believe it to be. Smart authors use it strategically while maintaining control over their core sales channels.
When Amazon or other major platforms suddenly terminate your author account, it can feel like a career death sentence. This guide explores how to protect yourself through diversification, proper documentation, and leveraging advocacy organizations to fight back against unfair account closures.
Your perfectly formatted Word document will look terrible as an ePUB unless you understand how digital devices actually display books. Here’s why your manuscript needs a completely different approach for digital success.
Interactive fiction is experiencing a renaissance as digital tools make branching narratives accessible to indie authors. Modern readers, accustomed to personalized content, are hungry for stories that respond to their choices and create truly individualized experiences.
Jane Friedman’s new AI law FAQ provides indie authors with much-needed clarity on copyright, licensing, and disclosure requirements in the rapidly evolving world of AI-assisted writing. Her practical guide cuts through legal confusion to help writers make informed decisions about AI tools.
When Authors Equity announced they’re publishing Substack founder Hamish McKenzie’s memoir, it revealed a fascinating irony about traditional publishing courting the very disruptors changing the industry. This deal signals a fundamental shift in how we think about creative economics and author-reader relationships.
Most self-published books fail before readers open the first page due to cheap printing choices that scream amateur. Modern print-on-demand technology now offers premium finishes that rival traditional publishing, but only if you know what details actually matter to readers.
Traditional book marketing is dead, and the most successful indie authors have stopped chasing bookstore placement entirely. Instead, they’re building direct reader relationships through social media and global distribution platforms that reach 80,000+ stores worldwide.